A fondness for bitter-tasting
food and drinks, such as black coffee, may be a sign of dark personality
traits, including Machiavellianism, sadism and narcissism, according to a new
study. Christina Sagioglou, study author and psychologist at the University of Innsbruck in Austria , and her colleague Tobias Greitemeyer
studied how
bitter taste preferences may be associated with antisocial personality
traits. About 1,000 participants with an average age of 35 were analysed
in two experiments. In the first experiment, 500 men and women were shown a
long list of foods with equal numbers of sweet, salty, sour and bitter, and
were asked to rate them on a six-point scale ranging from “dislike strongly” to
“like strongly”
The participants then
completed four separate personality questionnaires that measured their levels
of aggression by asking them to rate statements that resonated with them, such
as “Given enough provocation, I may hit someone”. For the second half of the
experiment, participants were asked to rate how strongly they agreed or
disagreed with statements that assessed personality traits of psychopathy,
narcissism and Machiavellianism — which is characterised by a cynical disregard
for morality and a focus on self-interest and personal gain. The
participants were also asked to answer questions relating to the “big five”
personality traits — extraversion,
agreeableness, conscientiousness and
emotionality stability, the ‘Medical Daily’ reported. Everyday sadism was
assessed by the Comprehensive Assessment of Sadistic Tendencies. The second
experiment assessed their preferences for food tastes, except the list was
reduced to 20 items — sweet and bitter. The participants also had the choice to
choose “I don’t have an option” to each of the food items. Based on both
experiments, the researchers concluded bitter-taste preferences were linked to
malevolent personality traits. “General bitter taste preferences emerged as a
robust predictor for Machiavellianism, psychopathy, narcissism, and everyday
sadism,” the researchers said. For people with sadistic traits, the consumption
of bitter foods was comparable to a roller-coaster ride, where they enjoyed
things that induced fear, according to Sagioglou.

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